Foodness is food market innovation through continuous research and development, based on maximum attention on consumers’ demands. Foodness focuses on the production and distribution of products suitable for people that have food intolerance and who are particularly attentive to ingredients and the quality of raw materials. Foodness’s products are strictly without hydrogenated fats, don’t contain GMOs and, where possible, are created using Organic raw materials; they don’t contain gluten, lactose or dairy products. The added value of Foodness products lies in finding the right balance between what is avoided, the “WITHOUT”, and what is put in, the “WITH”.