Initially created to meet the needs of celiacs, now they’ve been adopted also by consumers choosing gluten-free as a food lifestyle. Today the idea that gluten-free food is only for those who suffer intolerances or allergies has been debunked. Instead, following the new health trends that have boosted also the gluten-free market, this type of product is chosen, in fact, also by those who want products that they consider to be good for the body. Today’s consumer has a different, more extensive food awareness, and makes informed decisions. In the large retail sector, in fact, many companies have adjusted, offering a parallel range of gluten-free products.
14 June 2017